Unified Scheme Template
How we consolidated 20+ reward scheme templates into one flexible system
Company
Pine Labs Prepaid
Role
UX Design & Strategy
2 Weeks
Platform
Mobile
Team
2 Designers · 1 Product Manager · 5+ Engineers · Business
Overview
Our channel rewards platform enables clients to create incentive schemes for their distribution network — retailers, distributors, and field agents earn rewards by achieving sales targets within defined time periods.
As the platform matured, every new scheme type (value-based, point-based, litre-based, upload-based, cyclical, lucky draw, scratch card, spin-the-wheel) demanded its own bespoke template. The design file ballooned to 137+ screens across 20+ variations, making updates slow, inconsistent, and error-prone.
Enterprise SAAS
White-Labelled
Gamification
The Problem
Template Sprawl
40+ individual screens across 20+ scheme variations — each with unique layouts for value-based, point-based, litre-based, upload-based, gift card, and DBT reward types.
Slow Turnaround
Every new requirement meant designing a new template from scratch. A single scheme type change could take 3–5 days to design, review, and hand off.
Inconsistent UX
Users experienced different navigation patterns, information hierarchy, and interaction models depending on which scheme type they were viewing.
Process
01
Audit
Mapped all 20+ scheme types and identified shared patterns across 137 screens
02
Pattern Extract
Distilled common modules: scheme cards, progress trackers, slab tables, reward displays
03
Unified Architecture
Designed one adaptive template with conditional sections that show/hide based on scheme configuration
04
Validate
Tested unified template against all existing scheme scenarios: Lucky Draw, Differential Time, GOLY
Solution
Scratch Card
Spin The Wheel
Lucky Draw
Differential Time
Goly
Explorations
Design Decisions
Conditional Sections
Template sections show/hide dynamically based on scheme type (slab-based rewards, upload verification, eligibility criteria) rather than creating separate screens.
Unified Scheme Card
One card component adapts to show value targets, point targets, litre targets, or upload counts — eliminating 46 'Projects' screen variations.
Modular Reward Display
Scratch cards, spin wheels, and lucky draws share a common reward reveal pattern with swappable interaction modules.
Shared Progress Tracking
A single progress component handles percentage-based, slab-based, and milestone-based tracking across all scheme types.
Impact
73%
Fewer Screens
40+ screens → 11 screens
95%
Faster Design Delivery
5 days → 2 hours per scheme
1
Universal Template
Replacing 20+ bespoke templates
90%
Scenario Coverage
All scheme types supported
Key Takeaways & Reflections
01
Audit before you build
Without mapping every edge case first, the unified template would have missed critical scenarios like cyclical schemes and multi-slab rewards.
02
Flexibility > Specificity
A well-designed conditional system scales better than purpose-built templates. New scheme types now require zero new screens.
03
Design debt compounds
What started as 'just one more template' grew to 137 screens. Consolidation should happen early, not after the system becomes unmanageable.